The cycling event on Sunday, May 8th will cover either 70 miles or 70 kilometres – a mile or kilometre for each year HM The Queen has reigned. All money raised from the event will go to JCB’s NSPCC Appeal which aims to raise at least £70,000 for the charity’s work in Staffordshire.
The initiative is the brainchild of JCB Senior Electrical Design Engineer Aaron Turner who has recently founded the JCB Cycling Club and has been cycling for more than a decade. The event - called the JCB Sportive - will start and finish at JCB’s World HQ in Rocester and will take in a picturesque route across Staffordshire and Derbyshire and is open to all ages and abilities.
George Bamford, who is Honorary President of the JCB Cycling Club, last year rode more than 870 miles from Land’s End to John O’Groats in 10 days, raising almost £90,000 for charity along the way.