JCB’S DEALER NETWORK EXPANDS IN NORTHEAST CANADA WITH ADDITION OF A.L.P.A. EQUIPMENT JCB

ALPA New Dealer Announcement 8.28.18

A.L.P.A. Equipment JCB, a division of A.L.P.A. Equipment, Ltd., headquartered in Balmoral, New Brunswick, is the newest addition to JCB’s growing North American dealer network. The new division will represent JCB from A.L.P.A. branches in the New Brunswick cities of Balmoral, Fredericton and Edmundston, as well as Truro in Nova Scotia.

“A.L.P.A. Equipment was founded in 1976 to provide equipment to the forestry industry,” said Serge Landry, vice president and general manager of A.L.P.A. Equipment. “Since then, we’ve grown to become one of the largest dealers of both forestry and construction equipment in Eastern Canada. By launching this new relationship with JCB, we’ll be able to further expand our construction equipment offering with top-quality machines that can help our customers achieve more, each and every day.”

A.L.P.A. Equipment strives to provide each customer with a tailored solution to ensure optimum productivity and performance. Now, those solutions will include JCB’s backhoes, compact track loaders, wheel loaders, compact excavators, telehandlers and the new JCB Teleskid, the first skid steer with a telescopic boom that allows it to reach further and lift higher than any other skid steer. Each A.L.P.A. branch also features a full-scale, highly trained parts and service department to provide exceptional post-sale support as needed.

“For more than 40 years, the team at A.L.P.A. Equipment has earned their customers’ trust and respect,” said Christian Baillie, vice president of construction equipment dealer sales for JCB North America. “Like JCB, they anticipate customer challenges and work hard to find just the right equipment to tackle those challenges. We look forward to working with the new A.L.P.A. Equipment JCB team and helping their customers in New Brunswick, Nova Scotia, Northeast Quebec and Prince Edward Island discover how JCB machines can help them be even more productive and profitable.”