JCB is proud to announce a special long-term partnership with multi-GRAMMY award winning musician and Rock and Roll Hall of Fame inductee Joe Walsh and his national 501(c)3 non-profit veterans organization and annual benefit festival, VetsAid. The partnership will raise awareness and funds for U.S. veterans through the power of rock and the transformative process of rebuilding. JCB has pledged $250,000 to VetsAid to kick-off the partnership!
Founded in 2017 by musician Joe Walsh and family, VetsAid is a national 501(c)3 non-profit organization and benefit music festival, held in a different American city each year and benefitting the surrounding veteran population, to raise funds and awareness for the ever urgent and significant needs of returning servicemen and women to their families and civilian life. To date, VetsAid has disbursed more than $3.3 million directly to veterans service groups of all sizes on the ground across the United States with proven records that provide myriad types of care for veterans and their families.
Learn more about VetsAidThe creative partnership kicks off with the official premiere of "Dig It" – an original song by Joe Walsh, debuting in London on July 13th during Monster Jam®.
This powerful anthem, also featuring Joe’s brother-in-law Ringo Starr on drums, will be the soundtrack for JCB’s DIGatronTM and serve as an uplifting call-to-action to support the vital mission of VetsAid. Inspired by Alice and Ann’s eight-year-old son Otis, a monster truck enthusiast himself, Joe sought to capture the excitement of a child and the raw energy of monster truck action in his composition.
Next up, supporters can also look out for limited-edition merchandise, a special JCB DIGatronTM toy and even a limited edition JCB machine, with a percentage of sales benefiting the non-profit organization.
Learn more about Monster JamJCB, one of the world's largest privately-owned manufacturers of construction and agricultural equipment, often deploys its machines in war-torn regions, playing a crucial role in the rebuilding process after conflicts.
Recognizing their shared values and goals, Alice Bamford and Ann Eysenring of the JCB family company, reached out to their friends Joe and Marjorie Walsh and devised a partnership to generate additional valuable funds for American veterans who have served their country with dignity, compassion, and honor.
It is absolutely amazing to be working with Joe Walsh to raise further awareness for U.S. veterans. This is a legacy project between two families which will help give veterans and their families in the U.S. a better future, and offer them the care and support they deserve, which is something very close to all our hearts.
VetsAid isn’t just about raising money and awareness for America’s veterans and their families, It’s also about finding common ground amongst music-lovers of all backgrounds and coming together to build and rebuild communities around a shared love of country. It’s a privilege for us at VetsAid to expand upon this vision with Alice and Ann, and our friends at JCB, and to keep the party going with this kick-ass new song and exciting partnership!
Joe Walsh | Multi-GRAMMY award winning musician and Rock and Roll Hall of Fame inductee
Veterans and their families have always been important to Joe, a Gold Star son himself who lost his father, Robert Newton Fidler, a US Army Air Corps flight instructor for the first American operational jet-powered aircraft, while he was on active duty over Okinawa when Joe was only 20 months old.
JCB is proud to support our veterans. Veterans comprise over 10% of our workforce, and the JCB Veterans Club exists to promote the experience, leadership and teamwork that veterans bring to the company.
The United States Marine Corps has chosen JCB’s 3TS-8T Teleskid, over conventional skid steer designs for its Multi-Terrain Loader Replacement Program. The initial delivery order is for $19 million, and JCB projects first delivery to the Marine Corps prior to the end of the year.
The partnership features the addition of a new truck design to the Monster Jam® fleet – JCB DIGatron.
Monster Jam®, the most unexpected, unscripted, and unforgettable motorsports experience for families and fans in the world, announced a multi-year partnership with JCB, the world’s largest privately-owned manufacturer of construction and agricultural equipment, joining together two family businesses.
Strong, powerful, productive and customizable, the JCB Defense range is ready and willing to serve. JCB military machines are designed to offer superb operator protection. They’re fast, innovative and versatile.
The JCB High Mobility Engineer Excavator (HMEE) was originally engineered and built for the US Army and NATO aligned forces. Since its rollout, it has proven itself across a multitude of uses during operations around the world. Fast and mobile, the HMEE provides high levels of protection as well as performance.
JCB is a force to be reckoned with in the military vehicle field. We’ve produced thousands of units for over 50 armed forces worldwide and no wonder; our machines are high-mobility, ultra-protective and can be modified to suit specific requirements.